Businesses are using Social Media Platforms for branding. Influencers are making tons of money through their social media accounts and you are still scrolling. Maybe you should think about it again. According to Social24, sponsors generate more than 40% of their total media value just from their social media efforts. The real thing is the selection process of the right niche and the right platform. In this post, you will get help in selecting the most favourable social media platform for your business.
Introduction to Social Media Platforms
Social Media is a digital platform that allows users to share content with other users. YouTube, Instagram and Facebook are prime examples of social media. More than 60% of the world’s population is on social media, which estimates around 4.7 billion people. And you are using one of the social media platforms.
To make it simple for businesses, let’s take the example of Facebook, it will cost you around $10 per 1,000 impressions which can vary the time you are reading this. Factors like CPC and CPM also affect the budget and quality of your target audience. You can also consider Influencer marketing, you can be spending anywhere from $20 (Nano-influencer) to $20,000 (Mega-influencer) depending on the influence and product/service you want to promote.
Facebook is the world’s largest social media platform with more than 3 billion people every month. Facebook Messenger has more than 930 million monthly active users. The amazing thing is more than 200 million businesses of all sizes and 7 million advertisers use Facebook. You can use Facebook Ads Manager to reach more relevant people and grow your audience.
It is one of the oldest platforms and it’s very easy to get started. Facebook update its algorithm regularly to make sure AI or bots get the least impact on people’s lives but still it’s a little bit controversial. So, we will move to the next part.
Should you use Facebook for your business?
Everyone is using Facebook. However, Facebook’s business tools are called Meta for Business. Boosted posts are the easiest and simplest way to promote your content on Facebook. You have to choose the right target audience with the right budget and obviously with relevant and engaging content. It is an excellent way to build a brand. You can also use Messenger ads, it’s still in the marketing phase but it will deliver your content directly to your audience’s Messenger app.
Some of the top industries to advertise on Facebook can be small businesses such as Magic Hat or Kitchen’s products. You can teach your audience, engage with them and finally sell your products. If you want to know about some big brands then Nike and GoPro are actively working on branding on Facebook.
What Content should I post on Facebook?
People watch an average of 100 million hours of video daily on Facebook. You will likely find tutorials, funny clips and stories with more capturing and attention-grabbing potential. And there are a lot of other formats you can try such as carousels, polls, stories, etc.
Pre-pan your posts with the scheduling tools and check insights regularly for better post engagement and reach. By analysing and improving, Facebook can help your brand grow quickly.
YouTube
YouTube is a very popular video-sharing social media platform where you can share and watch content either with ads or with its subscription plan. Its content is shareable and can be used on other platforms as well. It was developed by some former PayPal employees and then acquired by Google (now Alphabet Inc.) in 2006. It is also one of the largest search engines in the world. Youtubers are one of the highest-paying figures in the world. Mrbeast ( Jimmy Donaldson) and Ryan’s World (Ryan Kaji) are some of the highest-paid YouTubers in the world.
Should you use YouTube for your business?
YouTube’s user base is very diverse. You will find almost every niche on YouTube. Entertainment is the biggest niche but it’s not the most profitable. The problem with the video content is the shorter attention time. So, you need to engage with the person from beginning to end in the video. One more important thing is almost more than 50% of its regular users are between the 18-44 age group. YouTubers are making more money on sponsorships and affiliates than their ad revenues. You can leverage it if you know how to do it.
What Content should I post on YouTube?
YouTube is both a social media platform and a search engine which means people also want to find answers to their problems, it is one of the big reason why tech and finance is the expensive niche on this platform. Podcast is another big trend on YouTube which you can utilise with some famous personalities. The best niche for any business is “Review”. Find a review channel that has good status and content and either collaborate or sponsor him.
X (formerly Twitter)
X is a microblogging social networking site where people can write short posts. You can post longer content if you buy its subscription. It’s one of the most influential social media platforms where you can find big politicians, entrepreneurs and celebrities. Just like other social media, you can post multiple types of content including videos, photos and texts.
People generally use X to get the latest information about their interests. You can utilise its benefits as an entrepreneur by building a relevant and genuine audience. X’s use base is between 335 million to 666 million globally. Well-updated information and political and industrial trends are its strengths and make it different from other social media platforms.
Should you use X for your business?
X/Twitter can be very beneficial for your business. You can widen your reach and brand exposure by attracting a massive relevant audience. You can tap into trending topics to effectively engage with your audience. A lot of social customer service requests happen on X, you can consider it as an “alternative platform for customer service”. You will find more relevant prospects when compared to other platforms. Many entrepreneurs build or grow their businesses from Twitter/X.
What Content should I post on X?
You can post text, images or videos on X. You can create threads for longer information or just buy its subscription to leverage more influence. Keep your posts clear, simple and short. You can 2-4 hashtags to make posts look less messy. Add a little bit of storytelling or personalise it. Use relevant and attractive visuals to make it easier to understand for your audience.
If you want to grow more followers on this social media platform; utilise the latest trends such as AI or make money online and pick relevant hashtags but make sure you attract a relevant audience base. Share your product review, new blog post or new YouTube video. X’s posts work better between 8 am-4 pm for new users. Keep experimenting to find better frequency, maybe just try around 3-8 times a day.
LinkedIn is the biggest professional network in the world. You can use LinkedIn for both as an employer or an employee. It’s used for connecting with other professionals. A well-maintained LinkedIn profile can help you to connect efficiently and get more opportunities. Just Add your education, profession, experience and skills with a good professional image. You can also it for offline events, post your work/success stories or maybe some experience.
Should you use LinkedIn for your business?
For businesses, LinkedIn can be extremely beneficial. It comes with tons of advantages such as establishing your business credibility, creating networks, hiring professionals, updating industry knowledge, the online presence of your business, market research and many more.
You should enhance your brand visibility with LinkedIn, generate more relevant leads effectively and establish yourself as an influential leader in your industry. It has more than 900 million members globally, its B2B network is amazing, making it must use social media platforms for business networking and branding
What Content should I post on LinkedIn?
You can post various engaging content types such as videos, carousels, articles, polls, etc. Video content will likely get 3x more times compared to simple images. If you want to use an image make sure it depicts some information. Carousels tell stories better than images if you know how to utilise them.
Another cool thing about LinkedIn is its Articles. You can post long-form content like guides and whitepapers to establish your credibility and expertise. You should even use polls to ask your audience their own point of view. Share relevant industry information, tell some personal story or share your own genuine experience. You can also highlight your business success and achievements or provide valuable suggestions and tips.
Pinterest is a visual search engine for finding ideas. It uses the term Pins for posting, with billions of pins, you will likely find new and inspiring ideas. You search or discover pins and save it to your board that’s how it works. Your ideas will be organised in your board and it become easy to find ideas whenever you want. If you want to share your own ideas just create you own pin and post it.
Your home feed is a place where you will find relevant pins based on your likes and activities. You can also search for pins if you want to explore more ideas. For example, just search “Coffee Table” and you will see related pins.
Should you use Pinterest for your business?
You should consider Pinterest for your business. It’s not just a social media platform but also a search engine. It is one of the important websites for driving traffic to your site organically. Plus, it will help you to increase brand awareness and generate more leads. You can showcase your products and services or conduct market research.
What Content should I post on Pinterest?
Pinterest allow you to upload images/videos but you can play with Pinterest by sharing your post and driving that traffic to your site. share the how-to guide with multiple images. Utilising video content to showcase you products and services to increase awareness and establishing credibility. Infographics are very useful in Pinterest, you can tell so much with a single image if you know how to do it right. Make sure you organise your content into categories and use tags to improve your Pin’s discoverability and make it easier for people to find related content.
You can utilise Pinterest’s rich pins feature to add extra information such as its cost, detail or review. Use scheduling features for efficiency, apply good SEO and last but not least use promoted pins to increase visibility and reach a wider audience.
Bonus
These 5 social media platforms are enough for you but if you want to know more about what other options are available for you then you can consider Instagram and Whatsapp. Instagram is like a younger brother of Facebook owned by the same parent company Meta. Whatsapp is narrower than Instagram and Facebook but more effective if you have a good contact list and groups. Whatsapp is also owned by Meta.
You can also try Reddit and Quora to promote your brand and business. Both are amazing platforms and can be used for market research as well. Telegram is also a widely used social media platform. It is the identical twin of Whatsapp but with more freedom.
Last but not least, you can go for Snapchat, another social network site like Facebook and Instagram but with more younger and joyful community. Some of these platforms are even paying for creating content.
Conclusion
Every Social media platform is built differently for different types of audiences. If you have a bigger team then just focus on 2-3 platforms in the beginning. X, Linkedin and Facebook can be ideal for new entrepreneurs. For targeting a younger audience you can go for Snapchat and Instagram. It majorly depends on your products/service the quality of your content and whether your social media will increase your sales or not. if you want quick results, then you should go for paid promotions and sponsorships but building your own audience organically will benefit you more in the long term.
I hope you like this post, thanks for your time and patience.
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